Our Services
Sales Representation Services
Sales Representation in the hospitality and tourism industry requires expertise, professionalism, and industry know-how. With over 20 years of luxury travel sales experience we are well-connected business professionals dedicated to increasing awareness within our carefully maintained client bases. The teams of consultants service their respective region with sales calls, and at tradeshows, road shows, and special events.
At Dominion Hotels Consultants, we have successfully increased revenue for our clients in all major markets. Utilizing both strategic and tactical methods we specialize in positioning hotels and destination with the use of an array of services, executing a customized program designed specifically to expand your audience and increase sales. With your specific needs and goals in mind, we can create both integrated and comprehensive full service sales and marketing programs to maximize revenue potential within new or existing markets.
Sales Activities:
- Sales calls and missions with all client segments
- FAM Trips
- Road shows
- Industry specific tradeshows
- Hotel and destination presentations
- Product training
- Representation at luxury consumer events
Marketing Activities:
- Maximize strategic relationships/partnerships in key industry segments based on specific needs
- Create integrated marketing plans
- Direct mail programs
- Implement promotional luxury alliance initiatives
- Product positioning and business mix strategies
- Competitive sales and marketing analysis and benchmarking
Consulting
Audit & Project Management
Global sales, marketing and operations in hotels/lodges and tours knowledge is the foundation of our corporate strength and dexterity. Dominion Hotels Consultants has gained significant experience for more than 30 years working with destinations, hotels and tour operators throughout Africa, United States, Canada, Europe, Asia & South America. We evaluate global opportunities to develop sales and marketing strategies and operations solutions which provide companies with solid solutions and opportunities worldwide.
Our portfolio of services offers an extensive array of talents unmatched in the industry, which will help ensure the success of your brand and your products. Results are obtained through audits, performance evaluations, time and motion studies, as well as staffing, sales training, deployment and branding assessments, and market research. In addition, our team can be engaged for specific projects such as:
- Resort and destination consulting
- Sales strategy review and implementation
- Business assessments and audits
- New product introductions
- Pre-opening launches
- Marketing plans
- Positioning and repositioning of products
- Sales team goals, evaluation, and incentive plans
Lender Services
Dominion Hotels Consultants assists lenders engaged in special asset monitoring, workout, and foreclosure of hotel properties. Whether it is reviewing budgets, forecasting monthly cash flows/shortfalls, conducting operational reviews (to identify revenue enhancement and cost containment opportunities), foreclosure due diligence, or ongoing asset management, the Dominion Hotels Consultant's diversified backgrounds of commercial finance, and hotel operations enable us to collectively consider challenges and opportunities from numerous perspectives, and consequently recommend optimum solutions.
Training
Dominion Hotels Consultants has formed a strategic partnership with globally recognized company that is known for innovative, energetic, knowledge-based consulting, training, and value added solutions. They offer a multi-level series of sales training workshops that can be customized to meet the specific needs and objectives of our clients.
Branding
What we do:
Having worked extensively with various brand experts we will recommend a branding boutique that works with consumer goods and service companies to create innovative brands that dominate within their categories. Their clients range from start-ups to well establish brands within many categories.
The branding process includes the establishment of four brand components: the brand promise, brand world, brand corridor, and brand activators. The process continues with the creation of brand differentiation, and culminates with the establishment of a clear brand communication platform that moves the consumer from understanding to purchasing.
Branding assists clients with:
- Brand naming
- Brand positioning
- Brand differentiation
- Brand research
- Brand architecture
- Brand launch plans and marketing strategies
Asset Management
Dominion Hotels Consultants has formed a strategic alliance with various asset management firms who provide ongoing asset management services to many hotel and real estate clients.
About Us